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Leveraging customers’ multiple identities: identity synergy as a driver of organizational identification

✍ Scribed by Fombelle, Paul W.; Jarvis, Cheryl Burke; Ward, James; Ostrom, Lonnie


Book ID
113089726
Publisher
Sage Publications
Year
2011
Tongue
English
Weight
294 KB
Volume
40
Category
Article
ISSN
0092-0703

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