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Levels of Subjective Comprehension in Advertising Processing and Their Relations to Ad Perceptions, Attitudes, and Memory

✍ Scribed by David Glen Mick

Book ID: 111982712
Publisher: University of Chicago Press
Year: 1992
Tongue: English
Weight: 439 KB
Volume: 18
Category: Article
ISSN: 0093-5301
DOI: 10.2307/2489255

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