𝔖 Bobbio Scriptorium
✦   LIBER   ✦

Learning to be Consumers: The Role of the Family

✍ Scribed by Daniel B. Wackman; Ellen Wartella; Scott Ward


Book ID
109009844
Publisher
John Wiley and Sons
Year
1977
Tongue
English
Weight
764 KB
Volume
27
Category
Article
ISSN
0021-9916

No coin nor oath required. For personal study only.


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## Abstract This research examined whether high public self‐consciousness (HPUBSC) consumers are more inclined than low public self‐consciousness (LPUBSC) consumers to buy products aimed at preventing embarrassment but which are embarrassing to buy. Study 1 found that PUBSC is positively associated