<p><P>Pharmaceutical giants have doubled their investments in drug development in the past decade only to see new drug approvals remain constant. This book investigates and highlights a set of proactive strategies aimed at generating sustainable competitive advantage based on value-generating busine
Leading Pharmaceutical Innovation: Trends and Drivers for Growth in the Pharmaceutical Industry
โ Scribed by Professor Dr. Oliver Gassmann, Gerrit Reepmeyer, Professor Dr. Maximilian von Zedtwitz (auth.)
- Publisher
- Springer Berlin Heidelberg
- Year
- 2004
- Tongue
- English
- Leaves
- 184
- Category
- Library
No coin nor oath required. For personal study only.
โฆ Table of Contents
Front Matter....Pages i-xi
Innovation as a Key Success Factor in the Pharmaceutical Industry....Pages 1-22
Pharmaceutical Innovation: The Case of Switzerland....Pages 23-52
The Science and Technology Challenge: How to Find New Drugs....Pages 53-69
The Pipeline Management Challenge: How to Shape the Innovation-Flow....Pages 71-85
The Outsourcing and Internationalization Challenge: How to Harness Outside Innovation....Pages 87-115
Management Answers to Pharmaceutical R&D Challenges....Pages 117-138
Future Directions and Trends....Pages 139-142
Appendices....Pages 143-157
Back Matter....Pages 159-178
โฆ Subjects
Innovation/Technology Management; Pharmacy; Public Health; R & D/Technology Policy
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