𝔖 Bobbio Scriptorium
✦   LIBER   ✦

Leaders, followers, and time

✍ Scribed by Allen C. Bluedorn; Kimberly S. Jaussi


Book ID
116716324
Publisher
Elsevier Science
Year
2008
Tongue
English
Weight
299 KB
Volume
19
Category
Article
ISSN
1048-9843

No coin nor oath required. For personal study only.


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## Abstract Opinion leadership has been a central construct in studies of new product diffusion models. Flynn, Goldsmith, and Eastman (1996) introduced the related concept of opinion seeking and documented its measurement properties. This replication and extension paper examines these two concepts,