𝔖 Bobbio Scriptorium
✦   LIBER   ✦

Gullible leaders and followers

✍ Scribed by Franco Ferrarotti


Book ID
105476134
Publisher
Springer US
Year
1995
Tongue
English
Weight
362 KB
Volume
8
Category
Article
ISSN
0891-4486

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## Abstract Opinion leadership has been a central construct in studies of new product diffusion models. Flynn, Goldsmith, and Eastman (1996) introduced the related concept of opinion seeking and documented its measurement properties. This replication and extension paper examines these two concepts,