๐”– Bobbio Scriptorium
โœฆ   LIBER   โœฆ

Lead markets, innovation differentials and growth

โœ Scribed by Marian Beise


Publisher
Springer-Verlag
Year
2005
Tongue
English
Weight
327 KB
Volume
1
Category
Article
ISSN
1612-4804

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Reverse innovation, emerging markets, an
โœ Vijay Govindarajan; Ravi Ramamurti ๐Ÿ“‚ Article ๐Ÿ“… 2011 ๐Ÿ› Wiley (John Wiley & Sons) ๐ŸŒ English โš– 239 KB

## Abstract โ€˜Reverse innovationโ€™ refers to the case where an innovation is adopted first in poor (emerging) economies before โ€˜trickling upโ€™ to rich countries. Although examples of reverse innovation are still rare, it raises interesting theoretical questions, such as what kinds of innovation emergi