LE Hughes: Watch him do it and you will learn it

So you want to go international? What in

So you want to go international? What information do you need and where will you get it?

✍ Jonathan L. Calof 📂 Article 📅 1997 🏛 John Wiley and Sons ⚖ 518 KB

Readers of Competitive Intelligence Review are well aware of the importance of information. As a recent article by Babbar and Rai (1993, p. 543) noted, "Firms which cannot effectively scan and react to their business environment can expect to decline." No where is this more evident than in the inter