So you want to go international? What information do you need and where will you get it?
✍ Scribed by Jonathan L. Calof
- Publisher
- John Wiley and Sons
- Year
- 1997
- Weight
- 518 KB
- Volume
- 8
- Category
- Article
- ISSN
- 1058-0247
No coin nor oath required. For personal study only.
✦ Synopsis
Readers of Competitive Intelligence Review are well aware of the importance of information. As a recent article by Babbar and Rai (1993, p. 543) noted, "Firms which cannot effectively scan and react to their business environment can expect to decline." No where is this more evident than in the international arena. As Czinkota (1991, p. 86) wrote, "Information is even more important in the international setting, where entirely new parameters and environments are encountered." However, in spite of the growing importance of international trade, little knowledge exists about how firms gather information outside of their home country. To be sure, there are a plethora of studies of how firms gather information domestically, but we do not know whether these findings apply in an international context.