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Launch decisions and new product success: an empirical comparison of consumer and industrial products

โœ Scribed by Erik Jan Hultink; Susan Hart; Henry S.J Robben; Abbie Griffin

Book ID
117564461
Publisher
John Wiley and Sons
Year
2000
Tongue
English
Weight
117 KB
Volume
17
Category
Article
ISSN
0737-6782

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While numerous researchers have proposed dierent models to forecast trial sales for new products, there is little systematic understanding about which of these models works best, and under what circumstances these ยฎndings change. In this paper, we provide a comprehensive investigation of eight leadi