The influence of the country‐of‐origin image, product knowledge and product involvement on consumer purchase decisions: an empirical study of insurance and catering services in Taiwan

✍ Scribed by Lin, Long‐Yi; Chen, Chun‐Shuo

• Book ID: 125464978
• Publisher: Emerald Group Publishing Limited
• Year: 2006
• Tongue: English
• Weight: 180 KB
• Volume: 23
• Category: Article
• ISSN: 0736-3761
• DOI: 10.1108/07363760610681655