LanzaTech and LCY to target bio-based chemicals market

DSM and Roquette on target to make bio-b

DSM and Roquette on target to make bio-based succinic acid

📂 Article 📅 2009 🏛 Elsevier Science ⚖ 60 KB

Benefit segmentation of Japanese pleasur

Benefit segmentation of Japanese pleasure travelers to the USA and Canada: selecting target markets based on the profitability and risk of individual market segments

✍ Soo Cheong Jang; Alastair M Morrison; Joseph T O’Leary 📂 Article 📅 2002 🏛 Elsevier Science 🌐 English ⚖ 140 KB

Many previous research studies have offered alternative approaches to segmenting travel markets, but few have provided any decision rules for selecting target markets. This study used factor-cluster analysis to define three benefit-based segments of the Japanese outbound travel market (novelty/natur