The proceedings of ENTER, the most important international conference on information and communication technology and tourism, annually reach a literary milestone in the research field of eTourism. The vast extent and interdisciplinarism of the field result in a variety of research approaches and methodologies creating an unusual mix from the participants.
The collection of 50 papers, all focusing on the current, core questions of eTourism, offers a unique opportunity to engage in state-of-the-art knowledge in an easily readable manner. The book gives the reader an insight to both applied and research studies, reflecting collaboration between practitioners and academics.
The conference theme of the 10th ENTER Conference, 'technology on the move', reflects the current reality of mobile services, recognising the urgency to constantly take action with regard to the future.
The individual papers have been divided into 18 sections, each consisting of about three papers with an approximate length of 10 content pages. This provides the book with a clearly arranged format making it easy to handle. A subject index at the back of the book unfortunately is lacking, which could have been quite useful to the reader.
The first two sections consist of 'Best Paper Candidates', thereby immediately introducing a professional niveau. Quality is guaranteed throughout the book, because all papers have undergone a two round double blind review process. Further sections deal with the following topics: System Architecture, Virtual Communities, Mobile Services, Travel Advisory and Trip Planning, Marketing and Markets, Destinations, Hotel System Issues, Travel, ICT and National Structures and Tourism Information Systems and Sources. A few sections, such as 'Marketing and Markets', appear more often than others owing to the number of papers including this topic. In general, the book is consistent in its arrangement and clearly structured.
The quantity of papers, as well as the increase in the diversity of research activities, prove the rising importance of eTourism on a broader level. The book, in its unique approach, reaches the academic, the student and the end-user equally, fulfilling its claim to exchange experiences on new research issues.