The impact of customer satisfaction and
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Thorsten Hennig-Thurau; Alexander Klee
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Article
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1997
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John Wiley and Sons
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English
β 364 KB
π 2 views
Customer satisfaction with a company's products or services is often seen as the key to a company's success and long-term competitiveness. In the context of relationship marketing, customer satisfaction is often viewed as a central determinant of customer retention. However, the few empirical invest