Is Publicity Always Better than Advertising? The Role of Brand Reputation in Communicating Corporate Social Responsibility

✍ Scribed by Skard, Siv; Thorbjørnsen, Helge

• Book ID: 121629537
• Publisher: Springer
• Year: 2013
• Tongue: English
• Weight: 388 KB
• Volume: 124
• Category: Article
• ISSN: 0167-4544
• DOI: 10.1007/s10551-013-1863-3