Is marketing academia losing its way? – A commentary from a German perspective

✍ Scribed by Michael Kleinaltenkamp

• Book ID: 116266379
• Publisher: Elsevier
• Year: 2010
• Tongue: English
• Weight: 132 KB
• Volume: 18
• Category: Article
• ISSN: 1441-3582
• DOI: 10.1016/j.ausmj.2010.06.010