Introduction to the special section “Is marketing academia losing its way? Perspectives from outside the US”

✍ Scribed by Roderick J. Brodie; Janet R. McColl-Kennedy

• Book ID: 116266369
• Publisher: Elsevier
• Year: 2010
• Tongue: English
• Weight: 115 KB
• Volume: 18
• Category: Article
• ISSN: 1441-3582
• DOI: 10.1016/j.ausmj.2010.05.004