Is it live or is it timeshifted, streamed or downloaded? Watching television in the era of multiple screens

✍ Scribed by Bury, R.; Li, J.

• Book ID: 124061491
• Publisher: SAGE Publications
• Year: 2013
• Tongue: English
• Weight: 1021 KB
• Volume: 17
• Category: Article
• ISSN: 1461-4448
• DOI: 10.1177/1461444813508368

✦ Synopsis

The viewing of television programming on screens other than a television set has become increasingly common. This article discusses the different modes of viewing that have emerged as a result of timeshifting, downloading, streaming and mobile technologies. Using data collected from an online survey ( n = 671) over a six-month period in 2010–2011, we present a descriptive and inferential statistical analysis of both traditional and emerging modes of viewing. We also examine whether significant differences exist across three demographic variables: gender, age and country or region of residence. Our findings show that while the majority of viewing still takes place in front of a television screen, the computer has achieved secondary screen status among North Americans and equal status among younger viewers and Europeans. Viewing on a mobile device remains minimal across all demographics.