Investigating Two Customer Lifetime Value Models from Segmentation Perspective

✍ Scribed by Hiziroglu, Abdulkadir; Sengul, Serkan

• Book ID: 119361140
• Publisher: Elsevier
• Year: 2012
• Tongue: English
• Weight: 657 KB
• Volume: 62
• Category: Article
• ISSN: 1877-0428
• DOI: 10.1016/j.sbspro.2012.09.129