𝔖 Bobbio Scriptorium
✦   LIBER   ✦

INTUITIVE-THEORETICAL SCALES OF CONTENT AND CONTEXT SATISFACTION

✍ Scribed by GREGORY C. MURPHY; BARRY J. FRASER

Book ID
111325015
Publisher
John Wiley and Sons
Year
1978
Tongue
English
Weight
510 KB
Volume
31
Category
Article
ISSN
0031-5826

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We use the context-general and context-specific factor approach to examine the generalizability of satisfaction and loyalty models across two disparate online contextsβ€”online retailing and content site browsing. Our conceptual models include the moderating effects of user-characteristic Web expertis