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Context-general and Context-specific Determinants of Online Satisfaction and Loyalty for Commerce and Content Sites

✍ Scribed by Anand K. Jaiswal; Rakesh Niraj; Pingali Venugopal


Book ID
113663181
Publisher
John Wiley and Sons
Year
2010
Tongue
English
Weight
606 KB
Volume
24
Category
Article
ISSN
1094-9968

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Context-general and Context-specific Det
✍ Anand K. Jaiswal; Rakesh Niraj; Pingali Venugopal πŸ“‚ Article πŸ“… 2010 πŸ› John Wiley and Sons 🌐 English βš– 606 KB

We use the context-general and context-specific factor approach to examine the generalizability of satisfaction and loyalty models across two disparate online contextsβ€”online retailing and content site browsing. Our conceptual models include the moderating effects of user-characteristic Web expertis