Context-general and Context-specific Det
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Anand K. Jaiswal; Rakesh Niraj; Pingali Venugopal
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Article
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2010
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John Wiley and Sons
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English
β 606 KB
We use the context-general and context-specific factor approach to examine the generalizability of satisfaction and loyalty models across two disparate online contextsβonline retailing and content site browsing. Our conceptual models include the moderating effects of user-characteristic Web expertis