๐”– Bobbio Scriptorium
โœฆ   LIBER   โœฆ

Introduction to the Special Issue: Psychology, Marketing, and Celebrities

โœ Scribed by Robert A. Reeves


Book ID
115559884
Publisher
John Wiley and Sons
Year
2012
Tongue
English
Weight
489 KB
Volume
29
Category
Article
ISSN
0742-6046

No coin nor oath required. For personal study only.


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## Abstract This introduction reviews core principles of storytelling theory. The article explains basic propositions of good storytelling. A brief summary of each of the six articles that follow appears. The article extends a note of appreciation to the members of the special editorial board for t