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Introduction to the special issue on road pricing in the United States

✍ Scribed by Mark Burris,


Book ID
122254476
Publisher
Elsevier Science
Year
2014
Tongue
English
Weight
107 KB
Volume
44
Category
Article
ISSN
0739-8859

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Interactive marketing now exceeds a trillion dollars in sales and is growing at 10% per annum ( www.census.gov/estats ). The growth in online transactional activity raises a fundamental question: Is there anything really different about the theory or practice of pricing strategies online versus off-