Introduction to the special issue on onl
β
Sandy D. Jap; Prasad A. Naik
π
Article
π
2004
π
John Wiley and Sons
π
English
β 63 KB
π 1 views
Interactive marketing now exceeds a trillion dollars in sales and is growing at 10% per annum ( www.census.gov/estats ). The growth in online transactional activity raises a fundamental question: Is there anything really different about the theory or practice of pricing strategies online versus off-