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Introduction to special issue: The behavioral aspects of pricing

โœ Scribed by Hooman Estelami; Sarah Maxwell


Book ID
117319704
Publisher
Elsevier Science
Year
2003
Tongue
English
Weight
92 KB
Volume
56
Category
Article
ISSN
0148-2963

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Introduction to the special issue on onl
โœ Sandy D. Jap; Prasad A. Naik ๐Ÿ“‚ Article ๐Ÿ“… 2004 ๐Ÿ› John Wiley and Sons ๐ŸŒ English โš– 63 KB ๐Ÿ‘ 1 views

Interactive marketing now exceeds a trillion dollars in sales and is growing at 10% per annum ( www.census.gov/estats ). The growth in online transactional activity raises a fundamental question: Is there anything really different about the theory or practice of pricing strategies online versus off-