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INTRODUCTION TO THE SPECIAL ISSUE ON PRODUCT/PROCESS INNOVATION AND MARKET STRUCTURE

โœ Scribed by RABAH AMIR


Book ID
111042886
Publisher
John Wiley and Sons
Year
2010
Tongue
English
Weight
38 KB
Volume
79
Category
Article
ISSN
1463-6786

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Counterfactual thinking and marketing: I
โœ Neal J. Roese ๐Ÿ“‚ Article ๐Ÿ“… 2000 ๐Ÿ› John Wiley and Sons ๐ŸŒ English โš– 26 KB ๐Ÿ‘ 3 views

Counterfactuals are thoughts regarding alternatives to past outcomes, and they are an increasingly active topic of psychological research. Recently, this work has been applied to organizational and marketing domains. This introduction summarizes the theoretical basis underlying the effects of counte