𝔖 Bobbio Scriptorium
✦   LIBER   ✦

Introduction to research dialogue on evolutionary psychology and consumer behavior

✍ Scribed by Pham, Michel Tuan


Book ID
120824433
Publisher
Elsevier Science
Year
2013
Tongue
English
Weight
130 KB
Volume
23
Category
Article
ISSN
1057-7408

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