Introduction to Entrepreneurship: Methodologies and Practices (Springer Texts in Education)

✍ Scribed by Xiaozhou Xu

• Tongue: English
• Leaves: 268
• Category: Library

✦ Synopsis

This textbook helps readers increase their entrepreneurial knowledge, improve their competences, and expand their entrepreneurial thinking.
The book consists of nine chapters: Expand Entrepreneurial Vision, Improve Entrepreneurial Quality, Prepare for Entrepreneurship Education, Identify Entrepreneurial Opportunities, Build An Entrepreneurship Team, Compose the Business Plan, Planing Entrepreneurial Strategy, Avoid Entrepreneurial Risks, and Optimize Entrepreneurial resources. It allows readers new to the area to gain an understanding of entrepreneurship and provides a solid basis for starting a business in the future. Each chapter includes learning objectives and “leads” at the beginning and ends with review and “think and discuss” sections.

✦ Table of Contents

Preface
Contents
About the Author
1 Expand Entrepreneurial Vision
1.1 Analysis on Entrepreneurship and Entrepreneurial Environment
1.1.1 Connotation and Types of Entrepreneurship
1.1.1.1 Connotation of Entrepreneurship
1.1.1.2 Types of Entrepreneurship
1.1.2 Analysis on Entrepreneurial Environment
1.1.2.1 Definition of Entrepreneurial Environment
1.1.2.2 Conditions of Entrepreneurial Environment
1.2 Value and Driving Factor for Entrepreneurship
1.2.1 The Value of Entrepreneurship
1.2.1.1 Individual Value of Entrepreneurship
1.2.1.2 Social Value of Entrepreneurship
1.2.2 Driven Factors for Entrepreneurship
1.2.2.1 Variation in Social Environment
1.2.2.2 Adjustment on Industrial Structure and Variation of Requirements on Talents’ Skills
1.2.2.3 Severe Employment Situation for Undergraduates
1.3 Overview of Entrepreneurship Education
1.3.1 Connotation of Entrepreneurship Education
1.3.2 Entrepreneurship Education in the UK and the US
1.3.2.1 Entrepreneurship Education in the UK
1.3.2.2 Entrepreneurship Education in the US
1.3.3 Higher Entrepreneurship Education Reform in China
1.3.3.1 Construct Entrepreneurship Education System
1.3.3.2 Consummate Reform Goal for Entrepreneurship Education
1.3.3.3 Implement Entrepreneurship Education Programme
2 Improve Entrepreneurial Quality
2.1 Entrepreneurial Personality Traits and the Measurement Methods
2.1.1 Personality Traits of Entrepreneurs
2.1.1.1 Need for Achievement
2.1.1.2 Internal Locus of Control
2.1.1.3 Propensity to Take Risks
2.1.1.4 Consciousness on Problem-Solving
2.1.1.5 Willingness to Assert Oneself
2.1.1.6 Tolerance of Ambiguity
2.1.1.7 Emotional Stability
2.1.1.8 Innovation
2.1.1.9 Cooperation
2.1.2 Measurement of Personality Traits
2.1.2.1 Internal–external Locus of Control Scale
2.1.2.2 Big Five Personality Traits Questionnaire
2.1.2.3 College Students’ Entrepreneurial Personality Traits Scale
2.1.3 Quality of Innovative Talents
2.1.3.1 Acquisition
2.1.3.2 Experiences
2.1.3.3 Self-reflection
2.1.3.4 Knowledge Construction
2.2 Entrepreneurial Competencies and Measurement
2.2.1 Entrepreneurial Competencies
2.2.1.1 Entrepreneurial Knowledge
2.2.1.2 Entrepreneurial Experience
2.2.1.3 Entrepreneurial Skills
2.2.2 Measurement on Entrepreneurial Competencies
2.2.2.1 The Pyramid Model of College Students’ Entrepreneurial Skills
2.2.2.2 College Students Entrepreneurial Knowledge Scale
2.2.2.3 College Students Entrepreneurship Skills Scale
2.3 Cognitive Quality and Measurement
2.3.1 Cognitive Quality of Entrepreneurs
2.3.1.1 Entrepreneurial Cognition
2.3.1.2 Entrepreneurial Self-efficacy
2.3.1.3 Entrepreneurial Alertness
2.3.2 Measurement on Cognitive Quality of Entrepreneurs
2.3.2.1 College Students Entrepreneurial Cognitive Scale
2.3.2.2 College Students Entrepreneurial Self-efficacy Scale
2.3.2.3 College Students Entrepreneurial Alertness Scale
2.4 Formation of Entrepreneurial Quality
2.4.1 Influence Factor for Forming Entrepreneurial Quality
2.4.2 Current Status and Features of Entrepreneurial Quality of College Student Entrepreneurs
2.4.3 Formation Path of Entrepreneurial Quality for College Student Entrepreneurs
3 Prepare for Entrepreneurship Education
3.1 Basic Knowledge of Entrepreneurship
3.1.1 Professional Knowledge
3.1.1.1 Definition of Professional Knowledge
3.1.1.2 Access Channels to Professional Knowledge
3.1.2 Management
3.1.3 Financial Knowledge
3.1.3.1 Cost Accounting
3.1.3.2 Accounts Receivable Management
3.1.4 Marketing
3.1.4.1 Seek Marketing
3.1.4.2 Marketing Strategy
3.2 Laws and Regulations
3.2.1 Labor Legislation
3.2.1.1 Recruitment
3.2.1.2 The Tort Liability of Third Party
3.2.1.3 Dismiss Employees
3.2.2 Industrial and Commercial Registration
3.2.2.1 General Procedures for Enterprise Registration
3.2.2.2 Materials of Enterprise Registration
3.2.2.3 Enterprise Type
3.2.3 Tax Regulations
3.2.4 Intellectual Property
3.2.4.1 Patent
3.2.4.2 Trademark Rights
4 Identify Entrepreneurial Opportunities
4.1 Overview of Entrepreneurship Opportunities
4.1.1 Definition of Entrepreneurship Opportunities
4.1.2 Essential Characteristics of Entrepreneurial Opportunities
4.1.3 Types of Entrepreneurial Opportunities
4.2 Resources of Entrepreneurship Opportunities
4.2.1 Seek Problems
4.2.2 Development and Changes of Social Economy
4.2.3 Market Demand
4.3 Recognize Entrepreneurial Opportunities
4.3.1 Influential Factors of Recognizing Entrepreneurial Opportunities
4.3.2 Approaches to Recognize Entrepreneurial Opportunities
4.3.3 The Process of Identifying Entrepreneurial Opportunities
4.3.4 Principles to Recognize and Seize Entrepreneurial Opportunities
4.4 Evaluation of Entrepreneurial Opportunities
4.4.1 Entrepreneurial Opportunity Evaluation Indicators
4.4.2 Quantitative Analysis Method for Entrepreneurial Opportunity Evaluation
4.4.2.1 Standard Score Matrix
4.4.2.2 Westinghouse Method
4.4.2.3 Hanan Potentionmeter Method
4.4.2.4 Baty’s Selective Factor Analysis
5 Build an Entrepreneurship Team
5.1 Introduction to Entrepreneurship Team
5.1.1 Entrepreneurship Team and Its Role
5.1.1.1 Connotation of Entrepreneurship Team
5.1.1.2 Role of an Entrepreneurship Team
5.1.2 Components of Entrepreneurial Teams
5.1.2.1 Purpose
5.1.2.2 Place
5.1.2.3 Plan
5.1.2.4 Power
5.1.2.5 People
5.1.3 Types of Entrepreneurship Team
5.1.3.1 Star Team
5.1.3.2 Net Team
5.1.3.3 Virtual Star Team
5.1.4 Features of Entrepreneurial Team with High Performance
5.1.4.1 Top-Level Feature
5.1.4.2 Middle-Level Feature
5.1.4.3 Outcome Feature
5.2 Construction of Entrepreneurial Team
5.2.1 Basic Procedures of Entrepreneurial Team Construction
5.2.1.1 Setting Clear Purposes
5.2.1.2 Draw up a Plan
5.2.1.3 Set up Institutions
5.2.1.4 Segregation of Duties
5.2.1.5 System Building
5.2.1.6 Dynamic Reconciliation
5.2.2 Basic Principles for Building an Entrepreneurial Team
5.2.3 Influence Factors of Building an Entrepreneurial Team
5.3 Key Issues in Operating of an Entrepreneurial Team
5.3.1 Teamwork
5.3.1.1 Combination Between Similarity and Complementarity
5.3.1.2 Combination of Diversity at Each Entrepreneurial Stages
5.3.2 Incentive Mechanism for Team Members
5.3.2.1 Payment Incentive
5.3.2.2 Emotion Incentive
5.3.2.3 Career Incentive
5.3.2.4 Environment Incentive
5.3.2.5 System Incentive
5.3.2.6 Culture Incentive
6 Compose the Business Plan
6.1 Entrepreneurial Business Plan and Its Role
6.1.1 Connotation of Business Plan
6.1.2 The Role of a Business Plan
6.2 Core Structure and Writing Principle of the Business Plan
6.2.1 Core Structure the Business Plan
6.2.2 Products or Services
6.2.3 Analysis of Market and Competitiveness
6.2.3.1 Market Analysis
6.2.3.2 Analysis of Competitiveness
6.2.3.3 Marketing Strategy
6.2.3.4 Company’s Structure and Strategy Management
6.2.3.5 Financial Analysis
6.2.3.6 Risk Prediction
6.2.3.7 Appendix
6.2.4 The Principle of Compiling a Business Plan
7 Planing Entrepreneurial Strategy
7.1 Making Entrepreneurial Strategies
7.1.1 The Role of Entrepreneurial Strategy
7.1.1.1 Conducive to Clarifying the Direction of the Venture
7.1.1.2 Conducive to Attracting External Resources
7.1.1.3 Conducive to Formulating Management Policy
7.1.1.4 Conducive to Forming Comprehensive Operational Thoughts
7.1.1.5 Conducive to Improving Enterprise Performance
7.1.2 Methods and Procedures of Developing Entrepreneurial Strategy
7.1.2.1 Methods of Developing Entrepreneurial Strategy
7.1.2.2 Procedures of Making Entrepreneurial Strategy
7.1.3 Start-ups’ Strategic Selection
7.1.3.1 Differentiation Strategy
7.1.3.2 Focusing Strategy
7.1.3.3 Low-Cost Strategy
7.2 Master Marketing Strategy
7.2.1 Conduct Market Research
7.2.1.1 Determine “Who Is the Consumer”
7.2.1.2 Methods for Market Research
7.2.2 Grasp Competitive Situation
7.2.2.1 Market Share
7.2.2.2 Financial Status
7.2.2.3 Capacity Utilization
7.2.2.4 Learning and Innovation Competence
7.2.2.5 Leadership
7.2.3 Making Marketing Plans
7.2.3.1 Market Segmentation
7.2.3.2 Selection of Target Market
7.2.3.3 Market Positioning
7.2.4 Exert 4Ps Marketing Strategy
7.2.4.1 Products
7.2.4.2 Price
7.2.4.3 Channels
7.2.4.4 Promotion
8 Avoid Entrepreneurial Risks
8.1 Introduction to Entrepreneurial Risks
8.1.1 Connotation of Entrepreneurial Risks
8.1.2 Types of Entrepreneurial Risks
8.1.2.1 Classify by the Content of Entrepreneurial Risk
8.1.2.2 Classify by Entrepreneurial Process
8.1.3 The Resources of Entrepreneurial Risk
8.2 Management and Controlling of Entrepreneurial Risk
8.2.1 Entrepreneurial Risk Management
8.2.1.1 Methods to Recognize Entrepreneurial Risk
8.2.1.2 Common Entrepreneurial Risks and the Management
8.2.2 Entrepreneurial Risk Control
8.2.2.1 Risk Avoidance
8.2.2.2 Risk Transfer
8.2.2.3 Loss Control
8.2.2.4 Risk Retention
8.3 Entrepreneurship Withdrawal Mechanism
8.3.1 The Reason for Entrepreneurship Withdrawn
8.3.2 The Time of Entrepreneurial Withdrawal
8.3.2.1 Exit Time After Successful Entrepreneurship
8.3.2.2 Exit Timing After the Failure of Venture Activity
8.3.3 The Approaches to Entrepreneurship Withdrawal
8.3.3.1 Stock Listing
8.3.3.2 Sales of Shares
8.3.3.3 Enterprise Repurchase
8.3.3.4 Bankruptcy Liquidation
8.3.4 Factors Impacting on Entrepreneurial Withdrawal
9 Optimize Entrepreneurial Resources
9.1 Enterprise Finance Management
9.1.1 Basic Contents of Finance Management
9.1.1.1 Investment Management
9.1.1.2 Financing Management
9.1.1.3 Management of Working Capital
9.1.1.4 Management of Profit Distribution
9.1.2 Basic Process of Financial Management
9.1.3 Six Essential Factors in Enterprise’s Finance
9.1.4 Financial Statements and Financial Analysis
9.1.4.1 Financial Statement
9.1.4.2 Commonly Used Financial Analysis
9.2 Human Resources Management
9.2.1 Four Levels of Human Resources Management
9.2.1.1 Basic Work
9.2.1.2 Routine Work
9.2.1.3 Strategic Work
9.2.1.4 Pioneering Work
9.2.2 Compensation Planning and Design and Staff Training
9.2.2.1 Compensation Planning and Design
9.2.2.2 Staff Training
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