๐”– Bobbio Scriptorium
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Introduction: Social media marketing and luxury brands

โœ Scribed by Phan, Michel; Park, Seong-Yeon


Book ID
126882064
Publisher
Informa UK (Taylor & Francis)
Year
2014
Tongue
English
Weight
131 KB
Volume
5
Category
Article
ISSN
2093-2685

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โ€‹ The luxury market has transformed from its traditional conspicuous consumption model to a new experiential luxury sensibility that is marked by a change in how consumers define luxury. In a global context, it is crucial to understand why consumers buy luxury, what they believe luxury is, and how t