Luxury wine brand visibility in social media: an exploratory study

✍ Scribed by Reyneke, Mignon; Pitt, Leyland; Berthon, Pierre R.

• Book ID: 125531992
• Publisher: Emerald Group Publishing Limited
• Year: 2011
• Tongue: English
• Weight: 156 KB
• Volume: 23
• Category: Article
• ISSN: 1751-1062
• DOI: 10.1108/17511061111121380