Introducing Entrepreneurship: A Practical Guide

✍ Scribed by Price, Alison;Price, David

• Publisher: Icon Books Ltd
• Year: 2013
• Tongue: English
• Series: Introducing (Thriplow England)
• Category: Library

✦ Synopsis

Introducing Entrepreneurship: A Practical Guide reveals the stories of the world's greatest entrepreneurs, distilling the key points into down-to-earth, realistic advice to help you turn any business opportunity into a successful venture? while avoiding the pitfalls of pursuing a pipe dream.;Cover; Title page; Copyright information; About the authors; Authors' note; Dedication; Contents; Introduction; 1. Why become an entrepreneur?; 2. The emotional roller coaster; 3. On your own or with a partner?; 4. Working out what you have to offer; 5. Finding your niche; 6. Researching and testing the market; 7. Deciding what action you can afford to take; 8. Making sure the price is right; 9. Setting up the business infrastructure; 10. Branding your venture; 11. Branding yourself; 12. Setting up your website; 13. Get the assets and equipment to launch.

✦ Table of Contents

Cover
Title page
Copyright information
About the authors
Authors' note
Dedication
Contents
Introduction
1. Why become an entrepreneur?
2. The emotional roller coaster
3. On your own or with a partner?
4. Working out what you have to offer
5. Finding your niche
6. Researching and testing the market
7. Deciding what action you can afford to take
8. Making sure the price is right
9. Setting up the business infrastructure
10. Branding your venture
11. Branding yourself
12. Setting up your website
13. Get the assets and equipment to launch. 14. Communicating that you are open for business15. Converting leads to sales
16. One lead leads to another
17. Networking
18. Using social media to grow your venture
19. Marketing your maturing enterprise
20. Offering new products and reaching new markets
21. Growing your venture through win-win relationships
22. Achieving work-life balance
23. Employing others
24. Serial entrepreneurship
25. New horizons
Acknowledgements
Index.

✦ Subjects

Entrepreneurship;New business enterprises--Management;Electronic books;New business enterprises -- Management