β Scribed by Dave Chaffey; et al
No coin nor oath required. For personal study only.
Content: Internet marketing fundamentals --
An introduction to Internet marketing --
The Internet micro-environment --
The Internet macro-environment --
Internet strategy development --
Internet marketing strategy --
The Internet and the marketing mix --
Relationship marketing using the Internet --
Internet marketing : implementation and practice --
Delivering the online customer experience --
Interactive marketing communications --
Maintaining and monitoring the online presence --
Business-to-consumer Internet marketing --
Business-to-business Internet marketing.
π SIMILAR VOLUMES
<P>A comprehensive guide to the strategy, implementation and practice of Internet Marketing.</P>
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