Digital marketing_ strategy, implementation and practice-Pearson (2019)

Tongue: English
Leaves: 1039
Category: Library

No coin nor oath required. For personal study only.

✦ Table of Contents

Title page
Brief contents
Contents
Preface
About the authors
Acknowledgements
Part 1: Digital marketing fundamentals
1 Introducing digital marketing
2 Online marketplace analysis: micro-environment
3 The digital macro-environment
Part 2: Digital marketing strategy development
4 Digital marketing strategy
5 Digital media and the marketing mix
6 Relationship marketing using digital platforms
Part 3: Digital marketing: implementation and practice
7 Delivering the digital customer experience
8 Campaign planning for digital media
9 Marketing communications using digital media channels
10 Evaluation and improvement of digital channel performance
Glossary
Index
Advertisements
Imprint

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