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International sport marketing: practical and future research implications

โœ Scribed by Ratten, Vanessa; Ratten, Vanessa; Ratten, Hamish

Book ID
118015229
Publisher
Emerald Group Publishing Limited
Year
2011
Tongue
English
Weight
115 KB
Volume
26
Category
Article
ISSN
0885-8624

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Practical implications and future resear
Practical implications and future research directions for international sports management
โœ Vanessa Ratten ๐Ÿ“‚ Article ๐Ÿ“… 2011 ๐Ÿ› John Wiley and Sons ๐ŸŒ English โš– 158 KB

## Abstract International sports management is a unique area of academic and practitioner interest, as it is an important part of the global economy. Sport is an international product and service that influences businesses on a global scale. While there is a lot of global media attention on sport i