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Advanced Theory and Practice in Sport Marketing || Introduction to Sport Marketing

✍ Scribed by SCHWARZ, E


Book ID
118130520
Publisher
Elsevier
Year
2008
Weight
20 KB
Category
Article
ISBN
0750684917

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Ambush marketing has emerged in recent years as an effective, if controversial, weapon in the arsenal of marketing departments seeking to associate themselves with sports events without the official authorization or endorsement of the event organizer. This article highlights the dangers posed by amb