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Interaction effects of mood induction and nominal representation of price on consumer choice

✍ Scribed by Amelie Gamble; Tommy Gärling; Daniel Västfjäll; Agneta Marell

Book ID
116694791
Publisher
Elsevier Science
Year
2005
Tongue
English
Weight
241 KB
Volume
12
Category
Article
ISSN
0969-6989

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Evaluations of consumer items may often be based on affective reactions, and many marketing strategies rely on affective manipulations to influence a desire of ownership. Surprisingly, there has been relatively little empirical work investigating the influence of short-term mood states on how people