Converging evidence from laboratory experiments and empirical models of scanner data suggests that product price evaluations are often based on a comparison to an internal reference price. Research indicates that the reference price may reflect various characteristics of previously encountered price
β¦ LIBER β¦
Effects of price uncertainty on consumer purchase budget and price thresholds
β Scribed by Tridib Mazumdar; Sung Youl Jun
- Publisher
- Springer US
- Year
- 1992
- Tongue
- English
- Weight
- 382 KB
- Volume
- 3
- Category
- Article
- ISSN
- 0923-0645
No coin nor oath required. For personal study only.
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