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Integrating Terror Management Theory into Fear Appeal Research

✍ Scribed by David M. Hunt; Omar Shehryar


Book ID
114901202
Publisher
Wiley (Blackwell Publishing)
Year
2011
Tongue
English
Weight
151 KB
Volume
5
Category
Article
ISSN
1751-9004

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## Abstract Marketers and public policy makers continue to be plagued with the problem of creating effective communications, which can increase the probability of complying with risk avoidance behavior related to smoking. Using Terror Management Theory (TMT) as a theoretical basis, we provide a rat