An application of terror management theo
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Ingrid M. Martin; Michael A. Kamins
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Article
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2009
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John Wiley and Sons
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English
β 157 KB
π 1 views
## Abstract Marketers and public policy makers continue to be plagued with the problem of creating effective communications, which can increase the probability of complying with risk avoidance behavior related to smoking. Using Terror Management Theory (TMT) as a theoretical basis, we provide a rat