𝔖 Bobbio Scriptorium
✦   LIBER   ✦

Integrating brand development and relationship marketing

✍ Scribed by Adrian J Palmer


Book ID
116171923
Publisher
Elsevier Science
Year
1996
Tongue
English
Weight
715 KB
Volume
3
Category
Article
ISSN
0969-6989

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## Abstract This chapter describes practical steps that universities can take to more fully integrate their advancement offices to increase fundraising success. The author suggests using the for‐profit integration of sales and marketing offices as a model for university action.