๐”– Bobbio Scriptorium
โœฆ   LIBER   โœฆ

Institutional pressures and marketing ethics initiatives: the focal role of organizational identity

โœ Scribed by Kelly D. Martin; Jean L. Johnson; Joseph J. French


Book ID
107496950
Publisher
Sage Publications
Year
2011
Tongue
English
Weight
522 KB
Volume
39
Category
Article
ISSN
0092-0703

No coin nor oath required. For personal study only.


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The author examines empirically the extent to which marketing professionals of different organizational ranks (lower versus upper) and roles (executive versus research) differ in ethical judgments. For organizational rank, the results indicate that marketing professionals of lower organizational ran