Diversification and market entry choices
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R Mudambi; S.M Mudambi
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Article
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2002
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Elsevier Science
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English
⚖ 116 KB
Multinational enterprises (MNEs) consider many factors when making decisions in the context of foreign direct investment (FDI). The MNE must decide whether to diversify or to concentrate on its main line of business (LOB). It must also decide whether to enter into a foreign market through a greenfie