Strategic Orientation and the Choice of Foreign Market Entry Mode
β Scribed by Deepak K. Datta; Xin Liang; Martina Musteen
- Book ID
- 107396651
- Publisher
- Springer-Verlag
- Year
- 2009
- Tongue
- English
- Weight
- 169 KB
- Volume
- 49
- Category
- Article
- ISSN
- 0025-181X
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π SIMILAR VOLUMES
Multinational enterprises (MNEs) consider many factors when making decisions in the context of foreign direct investment (FDI). The MNE must decide whether to diversify or to concentrate on its main line of business (LOB). It must also decide whether to enter into a foreign market through a greenfie
This paper compares and contrasts the mode of foreign market entry decision from the transaction cost/internalization and organizational capability perspectives. Each of these perspectives operates at a different level of analysis, respectively the transaction and the firm, and consequently differs