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Strategic Orientation and the Choice of Foreign Market Entry Mode

✍ Scribed by Deepak K. Datta; Xin Liang; Martina Musteen


Book ID
107396651
Publisher
Springer-Verlag
Year
2009
Tongue
English
Weight
169 KB
Volume
49
Category
Article
ISSN
0025-181X

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Multinational enterprises (MNEs) consider many factors when making decisions in the context of foreign direct investment (FDI). The MNE must decide whether to diversify or to concentrate on its main line of business (LOB). It must also decide whether to enter into a foreign market through a greenfie

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