The experiential aspects of online searc
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FranΓ§oise Simon
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Article
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2010
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Wiley (John Wiley & Sons)
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English
β 203 KB
## Abstract An experiential construct was developed and applied to an online information search context involving new customers of a commercial website. The construct reflects daydreaming, enjoyment, and immersion. Our results show: (a) the online consumption experience has significant influence on