𝔖 Bobbio Scriptorium
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INFORMATION GAMING IN DEMAND COLLABORATION AND SUPPLY CHAIN PERFORMANCE

✍ Scribed by Kefeng Xu; Yan Dong

Publisher
Wiley (John Wiley & Sons)
Year
2004
Tongue
English
Weight
113 KB
Volume
25
Category
Article
ISSN
0735-3766

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✦ Synopsis

Demand collaboration has recently been promoted by industry leaders as an important tool for supply chain management. Its greatest significance beyond the sharing of point‐of‐sale and forecast information stems from its potential to allow supply chain partners to extract private market information from each other for more effective planning and better supply chain performance. A simulation framework based on actual business processes is developed to investigate the underlying drivers of demand collaboration and the inherent risks and benefits of such collaboration.

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## Introduction It is widely accepted that information sharing may significantly benefit supply chains , especially in reducing the bullwhip effect , decreasing supply chain costs, and increasing the efficiency of collaborative product developments . For this reason, it is common for a company in