Information content in advertising
β Scribed by Sepstrup, Preben
- Publisher
- Springer-Verlag
- Year
- 1981
- Weight
- 463 KB
- Volume
- 5
- Category
- Article
- ISSN
- 0342-5843
No coin nor oath required. For personal study only.
π SIMILAR VOLUMES
Pharmaceutical drugs are a special product because of the risks attached to their uninformed use. For this reason, drug advertising, in particular TV advertising, becomes a consumer policy issue. In West Germany, it is legally regulated. An empirical study by M6ckel reported upon in the paper shows
## Classified 1995 Advertising Rates gr Information Ads and complete payments must be received in writing by the issue's deadline date. These deadlines apply to insertions, cancellations, and changes. ## INSTRUCTIONS 9 Type double spaced desired ad copy (see "Editorial Policies") 9 Calculate t
## Classified 1994 Advertising Rates & Information Ads and complete payments must be received in writing by the issue's deadline date. These deadlines apply to insertions, cancellations and changes. INSTRUCTIONS 9 Type or clearly write desired ad copy (see "Editorial Policies") 9 Calculate the co