Advertising information
- Publisher
- Elsevier Science
- Year
- 2004
- Tongue
- English
- Weight
- 37 KB
- Volume
- 131
- Category
- Article
- ISSN
- 0920-5632
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Pharmaceutical drugs are a special product because of the risks attached to their uninformed use. For this reason, drug advertising, in particular TV advertising, becomes a consumer policy issue. In West Germany, it is legally regulated. An empirical study by M6ckel reported upon in the paper shows