Inferring Market Structure from Customer Response to Competing and Complementary Products

✍ Scribed by Terry Elrod; Gary J. Russell; Allan D. Shocker; Rick L. Andrews; Lynd Bacon; Barry L. Bayus; J. Douglas Carroll; Richard M. Johnson; Wagner A. Kamakura; Peter Lenk; Josef A. Mazanec; Vithala R. Rao; Venkatesh Shankar

• Book ID: 110393620
• Publisher: Springer US
• Year: 2002
• Tongue: English
• Weight: 81 KB
• Volume: 13
• Category: Article
• ISSN: 0923-0645
• DOI: 10.1023/a:1020222821774