✦ LIBER ✦
Integrating information from advertising and trial: Processes and effects on consumer response to product information : Robert E. Smith, Journal of Marketing Research (May 1993), pp. 204–219
- Book ID
- 119172661
- Publisher
- John Wiley and Sons
- Year
- 1994
- Tongue
- English
- Weight
- 261 KB
- Volume
- 11
- Category
- Article
- ISSN
- 0737-6782
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