The impact of attributions about life ev
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James H. Leigh; Youngtae Choi
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Article
📅
2006
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John Wiley and Sons
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English
⚖ 255 KB
## Abstract An event important to a consumer that occurred in a foreign country may serve to affect perceptions about the products from the country. Life events represent important experiences or circumstances that tend to exert a major influence on the individual. This article examines how consume