Water baby: Experiences of water birth:
✦ LIBER ✦
The impact of attributions about life events on perceptions of foreign products: Contrasts in individualism and collectivism
✍ Scribed by James H. Leigh; Youngtae Choi
- Publisher
- John Wiley and Sons
- Year
- 2006
- Tongue
- English
- Weight
- 255 KB
- Volume
- 24
- Category
- Article
- ISSN
- 0742-6046
No coin nor oath required. For personal study only.
✦ Synopsis
Abstract
An event important to a consumer that occurred in a foreign country may serve to affect perceptions about the products from the country. Life events represent important experiences or circumstances that tend to exert a major influence on the individual. This article examines how consumer attributions made about a life event occurring in a foreign country vary across individuals from individualist and collectivist cultures, which serve to moderate the impact of the event on product perceptions. The research literature on life events, attribution theory, and cross‐cultural differences are used to formulate propositions regarding the relationship between life‐event attributions and subsequent perceptions of products from the foreign country. Implications and research directions are provided. © 2007 Wiley Periodicals, Inc.
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